Selling is hard. But often the best salesmen are those who have experience making what they’re selling. They are not trying to sell you something to get a commission.

The makers are the people with the experience creating and producing the things they sell and have a hands-on understanding of the process directly making them the best people to work with. They know the process best.

When producing an animation or video, it’s important to work with the makers directly. This allows an efficient, direct process with little room for frustrating errors caused by layers of communication.

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